/HEALTHCARE SEO & DIGITAL PR
Build organic visibility through better search strategy and stronger authority.
Healthcare SEO spanning search strategy, on-site optimisation, content architecture, Search Console, internal linking, performance improvement, and Digital PR built around original research, useful data, and journalist outreach.
/A BROADER APPROACH TO SEO
SEO is not just publishing more content.
Search starts with understanding what people are looking for, where that overlaps with what the business can genuinely offer, and what is stopping the website from competing for it.
Sometimes the answer is a new page. Quite often it is not. An existing service page may be badly targeted. Two articles may be competing for the same intent. Important pages may have almost no internal authority. A useful page may already be sitting just outside the positions where it would generate meaningful traffic.
Relevance is only part of the problem. Competitive search also rewards authority. That can mean producing something genuinely worth referencing: original research, useful data, expert analysis, or a story journalists have a reason to cover.
Then there is the feedback. Search Console, rankings, clicks, links, and commercial performance tell us whether the strategy is working and what deserves attention next.
That leaves me with four broad levers: understand the demand, strengthen relevance, earn authority, and use performance data to keep improving the system.
If you first need to work out what is wrong, start with a Content & Search Audit. If the bigger question is what to publish and why, see Healthcare Content Strategy.
/WHAT I ACTUALLY DO
Different SEO problems need
different kinds of work.
SEO might mean finding the right opportunity, improving an existing page, fixing how the site fits together, earning authority, or working out why performance has stalled.
Pick a service below to see what the work actually looks like, when I would use it, and what you might receive.
SERVICE SPECIMEN
Search Strategy
EXAMPLE
SEARCH STRATEGY
OPPORTUNITY BRIEF
Where should this clinic compete?
Search demand is filtered through intent, competition, existing authority, and commercial relevance before anything becomes a priority.
Priority = demand + intent + opportunity, not volume alone.
The goal is not to find the most keywords. It is to find the opportunities worth pursuing.
SERVICE PROFILE
Where this type of SEO work tends to do its heaviest lifting.
Strategy
On-site SEO
Content
Authority
/HOW WE WORK TOGETHER
From first diagnosis to the next useful decision.
You do not need to arrive with an SEO plan already worked out. Give me the business context, access to the relevant data, and what your team already knows. I can take it from there.
Diagnose
Find the opportunity.
I start with the website, search performance, competitors, commercial priorities, and whatever your team already knows.
Opportunity identified
Prioritise
Decide what matters first.
The work is ordered around likely impact, business value, effort, and what the site can realistically compete for.
Clear priorities
Execute
Do the work.
That might mean optimisation, structural changes, internal linking, new pages, consolidation, or several of those together.
Changes made
Review
Use the response.
Once the work is live, performance feeds back into the strategy and tells us what deserves attention next.
Next move
Strategy should get clearer as the work progresses.
PERFORMANCE REVIEW
Metabolic Health Assessment
Visibility
14.2 → 8.6
Average position
Impressions
+61%
For the target page
Organic clicks
+38%
Compared with previous period
MY READ
The page is now reaching page one and visibility is growing. Rather than replacing it, the next move is to improve click-through rate and strengthen the authority supporting the page.
/AFTER LAUNCH
The report should tell us what to do next.
I track the numbers that actually change the strategy: rankings, impressions, clicks, CTR, links, page performance, and commercial journeys.
You should come away knowing what improved, what did not, why I think it happened, and what deserves attention next.
Numbers → Judgement → Action.
/PROOF
From a low-authority site to 55K+ monthly organic visitors.
Beard Sorcery became a long-term test of the same approach I use now: find realistic opportunities, build around them, strengthen what works, and keep adjusting as the search data changes.
BEARD SORCERY
SEO Strategy & Organic Growth
LONG-TERM GROWTH
PEAK MONTHLY ORGANIC
55K+
ORGANIC GROWTH
~20×
8 → 16
Domain authority
Authority strengthened alongside organic growth.
~20×
Organic growth
Built progressively rather than through one ranking win.
55K+
Monthly organic
Peak monthly organic traffic reached more than 55,000 visits.
WHAT DROVE IT
No single trick. Just a lot of good decisions compounding.
/DIGITAL PR
Turn existing information into something worth reporting.
I look for questions that can be answered through existing research, public data, company information, or structured market analysis. Then I turn the findings into an original editorial asset and get it in front of the people who might care.
That could be a report, investigation, comparison, evaluation, or data-led feature.
The data may already exist. The story probably doesn't.
EXAMPLE CAMPAIGN
The Evidence Behind Britain's Supplement Market
Click through the campaign
01 / THE QUESTION
CAMPAIGN IDEA
How evidence-led are Britain's biggest supplement brands?
Review a large section of the market against a defined set of criteria and see what patterns emerge.
Earn backlinks
Give publishers a genuine reason to cite the original source.
Build authority
Put the brand into the industry conversation with something original.
Fuel marketing
Reuse the findings across PR, email, social, sales, and content.
/WHERE MY SEO STARTS AND STOPS
I work across search strategy, on-site SEO, content, and Digital PR. I don't pretend to be every kind of SEO specialist.
My strongest work sits where search strategy, healthcare knowledge, communication, authority, and commercial judgement meet. If the real bottleneck is deeply technical, the right answer may be a specialist technical SEO or developer.
MY CORE WORK
Where I usually lead
SPECIALIST TERRITORY
Where I would bring in or work alongside another specialist
I can still identify when a technical issue appears to be limiting search performance and help translate what needs investigating by the appropriate specialist.
/SEO QUESTIONS
A few things you may want
to know first.
Practical questions about healthcare SEO, Digital PR, backlinks, technical work, rankings, and how I work.
The work can include search and competitor research, Search Console analysis, on-page SEO, content architecture, internal linking, optimisation, SEO briefs, content-led search strategy, performance analysis, and Digital PR. The exact mix depends on where the real opportunity or problem sits.
/BUILD ORGANIC GROWTH
Build an organic growth strategy with more than one lever.
Whether the opportunity sits in search demand, existing pages, new content, authority, or a story worth pitching, we can work out what deserves attention next.
Discuss SEO & Digital PR